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Hormesis and the Ice Bath: Why a Little Stress is Good for You
Hormesis is the idea that small, controlled doses of stress can improve health and resilience. It’s not a new concept, think of vaccines, weightlifting, or fasting.
Aug 25


Lose Fat While Sitting Still? How Cold Plunges Activate Brown Fat and Burn Carbs
Most people don’t think of sitting in a tub as a fat-burning activity. But cold plunging is different. Unlike passive recovery tools, an ice bath forces your body into action, even if you’re motionless.
Aug 6


How Long Should You Cold Plunge?
Because “just until you can’t take it” is not a training plan.
Jul 24


Start with a Cold Shower: Your 5-Day Intro to Cold Exposure
You don’t need a plunge tub to start building resilience. Just turn the shower dial.
Jul 24


Why Cold Exposure Starts With Your Breath
We recommend you start every plunge session the same way: with 10 to 15 minutes of focused breathwork. This is perhaps the most important part of the practice.
Jun 16
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